攀岩、漂流、滑雪、野营、探险……如今，随着越来越多的国人投身户外运动，一个相关的“朝阳”产业也随着兴起。记者昨天从南京国展中心获悉，8月23日，世界顶级户外用品展览会“欧洲户外用品展”将在南京举办，全球户外行业的知名企业欲借机登陆中国以至亚洲市场。据悉，这也是南京第一个真正意义上的国际展览。 从背包到鞋子到手电筒和帐篷，购置一套齐全的户外运动装备要花费上万元。年轻时尚的户外“发烧友”以及专业的户外运动俱乐部支撑起了庞大的消费市场。据了解，目前我国的户外用品生产厂商超过200家，2005年全国户外用品的市场规模已近10亿元，而2002年，这一数字仅为6000万元。今后，随着百姓生活水平的提高，中国户外运动产业将迎来更灿烂的前景。而这也是“欧洲户外用品展”首次移师南京举办的原因。
由德国菲德烈斯哈芬展览公司于1994年创办的这一展会，至今已成功举办了12届。
Outdoor Sports Will Bring a Big Industry
Xin Hua News Agency April 23rd
Rock climbing, drift, skiing, camp, exploration, now, in China, with more and more people begin to involve themselves in the outdoor sports, a relative promising industry start to boom. Reporters yesterday got the news from Nanjing International Exhibition Center that on August 23rd the world top outdoor exhibition European Outdoor will hold its outdoor exhibition in Nanjing, many global famous enterprises are eager to seize this opportunity to explore the China and even the Asian outdoor markets. It’s said to be the real international exhibition in the history of Nanjing.
Backpack, shoes, flashlight and tent, etc, all these outdoor equipment will cost you tens of thousands yuan. Young, vogue outdoor funs and professional outdoor clubs are the main consumers of this big market. Now there are over 200 outdoor manufacturing companies in China and with a market scale of 1 billon yuan, compared with a figure of 60 million yuan. From now on, with the increase of people’s living standard, the China’s outdoor industry will be even brilliant and this is also the very reason why European Outdoor put its debut in Nanjing.
The European Outdoor which is founded in 1994 by German Messe Friedrichshafen Co., Ltd has been successfully held by 12 times in Germany.
